Internet Marketing
The third phase of LIMS is Internet Marketing. Marketing over the internet gives the benefit of free or low cost distribution of information to a global audience. Internet marketing can bring instant response to your business advertisement with free or low cost upfront investment. The key to a successful internet marketing campaign is generating traffic (visitors) to your website (or BLOG). Once, there are visitors viewing your website, it should be design so they will take some kind of action. This action could be: they could be monetization - make a purchase or give information so perhaps a purchase can be made, later. Subsequently, one purchase should lead to several purchases from the visitor, since they will receive valuable and beneficial product or service from your website that will help them achieve their goal. The product or service they receive should educate, entertain, and empower them.
Your website should be virtually a hands-free business with the use of an autoresponder. Autoresponders are powerful tools to add to your online marketing campaign once you have a digital product. When a person purchase a product from you, you can send them the product as a downloadable link. Using an autoresponder puts your business on auto-pilot and allows you to make money 24 hours a day 7 days a work globally. While you are sleeping, someone in Asia is online purchasing your product, using your service, and or SYSTEM.
Your visitors will continue to purchase from you since they are getting value and a beneficial product, service, and or SYSTEM that can help them solve their problems. As you educate, entertain, and empower them perhaps with a weekly newsletter, they began to trust you. They trust you because you are giving to them and your sole purpose is not sell to them. Perhaps, you will be operating in the role of a coach – inspire, motivate and train them. How to be leaders and to position themselves as leaders in their specific areas of interest. They will purchase from you once they trust you and view you as an authority or expert in your field and not a peddler. Once that happens when you make a suggestion to purchase; they will because they know you have their “best interest at heart” ;-).
- Market Research
- Product Research
- Selling Information Products
- Capture Contact Information
- Generating Traffic
- Create a Hands-Free Business
- Create Multiple Offers
Check out Stephen’s free book
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